Welcome to Our Story

SMG is the world leader in its industry – the management of public assembly facilities. SMG was founded in 1977 to manage its first facility, The Louisiana Superdome. Since it’s founding, it has grown to over 235 venues worldwide.  These facilities benefit the companies depth of resources and its unparalleled expertise, leadership, and creative problem solving. 

SMG was created in response to the growing need for professionally managed public assembly facilities including, arenas, stadiums, convention/exhibition and trade centers.  Our successful growth has been built on the many partnerships we have developed with our clients-both municipal and public.

We place significant emphasis on developing a professional staff with a professional operating approach.  We stress quality in both service and maintenance functions to maximize efficiency and customer satisfaction with our product, while developing new revenue streams and minimizing operating deficits.  Our operating plan has four main goals:

• To enhance the operation and appearance of the facility
• To use its resources as efficiently as possible
• To extend the life span of the materials and equipment
• To provide higher levels of customer service

The SMG/ Baton Rouge River Center staff recognizes the significant role our various part-time/event employees play in our event management.  To enable our employees to share this appreciation, we have created guidelines for part-time/event employees that support our business objectives and serve in the best interest of both the company and our employees.